Informing Customers Environmental messaging is increasingly common on consumer products: products are labelled with ‘recycle me’, bags asked to be reused and products to be recycled. But these messages all assume the customer understands or is familiar with the environmental issues at stake, and this is often not the case.

Reuse scheme Allow employees and customers to return broken and end-of-life goods to be recycled into new products. WEEE Directive – ‘Waste of electrical and electronic equipment (WEEE) such as computers, TV-sets, fridges and cell phones is one the fastest growing waste streams in the EU, with some 9 million

Branding As more people are becoming aware of the seriousness of climate change and how much it is negatively impacting our environment, there is more demand than ever for businesses to be more sustainable. Through advertising your efforts to combat climate change by taking part in the 30 Steps to